Best seller
Hydrate
$36
Electrolyte drink mix · Citrus Sea Salt
- 1,000mgelectrolytes
- 0gsugar
- 6ingredients
30 servings · $1.20 each
Clean nutrition for people in motion
The obvious choice
Electrolytes, clean energy and plant protein, built to come with you. Real ingredients, honest doses, nothing to decode. Just the healthy habit, made portable.
- Third-party tested
- Nothing artificial
- Vegan & gluten-free
Why DUH
Delivering Unimaginable Health
We built DUH to make healthy easier to reach, and good enough that it's clearly the obvious choice.
Clean ingredients you can pronounce. Doses that actually do something. Flavor you look forward to, in formats that fit a gym bag, a carry-on or a desk drawer. When the healthy option is also the easiest and the best-tasting one, you stop having to think about it.
The lineup
Three essentials. Zero guesswork
Hydration, energy and protein. Each one does one job, does it well, and fits in your bag. Mix them, stack them, or let the finder pick for you.
Best seller
New
Energy
$36
Clean energy drink · Blood Orange
Subscribe & save 20%Delivered on your schedule. Skip anytime.
- 100mgnatural caffeine
- 0gsugar
- 10calories
12 cans · $3.00 each
Protein
$30
Plant protein bar · Peanut Butter Crunch
Subscribe & save 20%Delivered on your schedule. Skip anytime.
- 20gplant protein
- 3gsugar
- 9gfiber
12 bars · $2.50 each
Clean ingredients
Read the label. Duh
We print every ingredient and every dose. No proprietary blends, no mystery "flavor systems," nothing you'd need a chemistry degree to pronounce.
- Ingredients
- 23
- Added sugar
- 14g
- Dyes
- 2
Ingredients
Typical electrolyte mix, per serving
- Dextrose
- Sucrose
- Citric acid
- Maltodextrin
- Natural & artificial flavors
- Sodium citrate
- Monopotassium phosphate
- Salt
- Sucralose
- Acesulfame potassium
- Silicon dioxide
- Calcium silicate
- Red 40
- Yellow 5
- Soy lecithin
- Modified food starch
- Glycerol ester of rosin
- Calcium disodium EDTA
- Medium-chain triglycerides
- Gum arabic
- Caramel color
- Magnesium oxide
- BHA (to preserve freshness)
- Pink Himalayan saltSodium500mg
- Potassium citratePotassium400mg
- Magnesium citrateMagnesium100mg
- Coconut water powderNatural electrolytes1g
- Organic lemon & orange juice powderFlavor, from fruit600mg
- Monk fruit extractZero-sugar sweetness20mg
That's 23 ingredients for a glass of salty water.
Third-party testedEvery batch, for purity and potency.
No proprietary blendsEvery dose, printed on the pack.
Nothing artificialNo fake sweeteners, colors or flavors.
Vegan & gluten-freeAcross the entire lineup.
Made in the USAIn an FDA-registered, cGMP facility.
Here's the secret to staying healthy
- Drink the water
- Eat the greens
- Move every day
- Sleep like it matters
It was never a secret. We just made it more obvious.
Health on the go
Built for the bag
Everything in the lineup is made to travel. No scoops, no blenders, no excuses. Your healthy habit now fits wherever you're headed: the gym, the airport, the 6am school run.
- TearHydrate. Pour a stick into 16 oz of water and shake.
- CrackEnergy. Cold can, clean caffeine, zero sugar.
- UnwrapProtein. 20g of plant protein, no fridge required.
Smaller than your phone. Lighter than your excuses. Each stick weighs about 7 grams.
Product finder
Find your obvious
Two questions. One very obvious answer. Takes about ten seconds, which is less time than reading most labels.
Your obvious choice
Hydrate
Motivation, minus the noise
The Daily Duh
Fitness advice is loud. Ours is obvious. One small, doable thing a day: the stuff you already know and keep meaning to do.
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Join the Duh Club
Your favorites on repeat, so the healthy choice is already in the cupboard when you need it.
- 20% off every order
- Free shipping, always
- Skip, swap or pause anytime
- Cancel in two clicks. No phone calls, no guilt.